Great explanation of the Google AdWords auction and the importance of Quality Score.
If you’re in the digital space, then this will resonate. New Media Douchebags are everywhere. Hilarious!
I’m an official search geek, I guess. It was actually a flawed experiment. I scored in the top 10% of all entrants. The test was all about understanding the inner workings of the Marin paid search algorithm and was intended to showcase how powerful that tool was. It was BS, but I’m a sucker for flattery. :)